Fenomena tersebut mulai terlihat di Amerika Serikat (AS) dalam beberapa tahun terakhir. Influencer yang dikenal mendorong penggunaan 'dumb phone', Jose Briones, mengatakan sebagian Gen Z kini mulai mencari alternatif dari smartphone. "Saya pikir Anda bisa melihatnya dengan populasi Gen Z tertentu, mereka bosan dengan layar (smartphone)," kata Briones, dikutip dari CNBC International, Minggu (4/10/2026). Menurut Briones, kejenuhan terhadap smartphone tersebut turut mendorong anak muda untuk melirik kembali ponsel jadul atau feature phone yang memiliki fungsi lebih terbatas dibandingkan smartphone. HMD Global menjadi salah satu perusahaan yang ketiban durian runtuh. Perusahaan diketahui memiliki merek ponsel sejuta umat Nokia yang banyak menjual ponsel awal tahun 2000-an lalu. Penjualan feature phone di AS sendiri telah melonjak mencapai puluhan ribu perbulannya pada 2022. Hal ini terjadi saat penjualan global juga mengalami penutunan. Sementara itu, pasar feature phone didominasi masyarakat di Timur Tengah, Afrika dan India. Counterpoint Research melaporkan pasar negara tersebut mencapai 80% di tahun lalu. Di sisi lain, pasar smartphone Indonesia tercatat tidak begitu baik. Daya beli masyarakat diketahui mengalami penurunan sejak beberapa tahun lalu. IDC dalam laporan Worldwide Quaterly Mobile Phone Tracker menyebutkan pasar smartphone Indonesia menurun 14,3% pada 2023. Jumlah unit yang dikirimkan hanya 35 juta unit saja. Cnbc melaporkan hal serupa. Account manager Matt Richards, 23, deleted all his social media apps from his phone last year, and was surprised to find that his life changed for the better. Richards had been using a smartphone since he was 11 years old and grew up with the device like most Gen Z and millennials. However, in the past few years, he noticed social media didn't feel as fun anymore with artificial-intelligence slop dominating his feed, influencers advertising brands, and constant lifestyle comparison. Going chronically offline is the latest trend to grip young people, and ironically it's going viral on social media. Slashgear melaporkan hal serupa. Digical/Getty Images Add SlashGear on Google: Preferred Source Google Discover According to a 2024 Pew Research survey, almost half of teenagers said they're online almost all the time. According to a report from Research and Markets, the feature-phone market will grow from $39.11 billion in 2025 to $49.66 billion by 2030. Light, the company behind the Light Phone, told CNN it has over 100,000 users across its three generations of models. Punkt, the Swiss company that makes tactile, minimalist phones like the MP02 4G, also told the outlet it sells 50,000 phones across its catalog every year. Gadgetreview melaporkan hal serupa. x menu-11 Why Young Americans Are Trading Smartphones for Dumb Phones? Gen Z leads a dumbphone revival as mental health burnout and privacy concerns drive 16% to simpler devices Nearly 91% of Americans own a smartphone , and the average user stares at it for five-plus hours every day — yet a growing number of people, disproportionately young, are quietly opting out. Google searches for dumb phone have roughly quadrupled since 2020, according to Accio s market analysis, and one survey cited by NumberBarn reports that 16% of Gen Z adults already own one. Vertu melaporkan hal serupa. By switching to devices that only support calling and texting, young people are effectively opting out of doomscrolling, constant notifications, and the pressure of 24/7 digital availability. This movement, often referred to as Digital Minimalism or the Analog 2026 shift, is fueled by a desire for improved focus, enhanced data privacy, and a nostalgic appreciation for the tactile, retro aesthetic of the Y2K era. Generation Z (born 1997–2012) is often defined as the first generation of digital natives. However, in 2026, a significant portion of this demographic is pushing back against the very technology that defined their upbringing. CNBC Indonesia melaporkan hal serupa. Sebagian Gen Z disebut mulai jenuh dengan paparan layar yang berlebihan dari smartphone. Mereka bosan dengan layar (smartphone)," ujar influencer dumb phone Jose Briones, dikutip dari CNBC International, Minggu (19/4/2026). Perusahaan tersebut dikenal menjual kembali ponsel klasik yang populer pada era awal 2000-an. Penjualan feature phone di AS bahkan sempat melonjak hingga puluhan ribu unit per bulan pada 2022, di tengah tren penurunan penjualan smartphone global. Cnbc melaporkan hal serupa. There's been a surge of TikTok videos of people vowing to delete social media apps in 2026 and engage more with in-person and analog hobbies . To my surprise, I received nearly 100 responses from Gen Z and millennials sharing stories about social media detoxes and digital burnout. A 2025 Deloitte consumer trends survey of more than 4,000 Brits found that nearly a quarter of all consumers had deleted a social media app in the previous 12 months, rising to nearly a third for Gen Zers. Meanwhile, social media use has steadily declined since time spent on the platforms peaked in 2022, according to an analysis of the online habits of 250,000 adults in more than 50 countries by the Financial Times and digital audience insights firm GWI. Slashgear melaporkan hal serupa. HMD, the company that currently licenses the Nokia brand, has revived the venerable Y2K-era Nokia 3210. The company told CNN that between 2022 and 2023, sales for its flip phones doubled, which it later attributed to the trending bringbackflipphones hashtag on TikTok. Y2K aesthetics are at the forefront of fashion, thanks to a renewed interest from Gen Z, and have Millennials emptying out their closets. Google itself may have put the last nail in the coffin when it announced it was rolling out the biggest overhaul of its search engine in 25 years, seemingly conceding that the search model we've known for nearly three decades is ending thanks to AI. Gadgetreview melaporkan hal serupa. The device spectrum making a screen-free dinner table possible ranges from $30 Nokia flip phones to the Light Phone II — a minimalist E-Ink device with 100,000-plus users over a decade, according to the company. feature-phone sales reached roughly 2.8 million units in 2023 — about 2% of total handset sales, per IQmatrix. Some analysts project growth toward 5% if public-health concerns persist; Statista, more soberly, forecasts a decline to 2.1 million units by 2028. Two percent market share can still make 98% of an industry nervous. Vertu melaporkan hal serupa. It is a multi-million-dollar industry shift driven by a collective realization: constant connectivity comes at a massive psychological cost. However, some smart feature phones like the Nokia 2720 or devices running KaiOS do support a limited version of WhatsApp and Google Maps. A basic Nokia costs under $100, and prepaid plans for talk/text are significantly less expensive than high-speed data plans. Some users keep a dedicated GPS unit in their car, while others opt for a dumb-ish phone like the Cat S22 Flip which can run Google Maps but is too clunky for social media scrolling. CNBC Indonesia melaporkan hal serupa. Laporan Counterpoint Research mencatat wilayah tersebut menyumbang sekitar 80% pangsa pasar pada tahun lalu. Sekitar 46,5% pengguna berpendapatan rendah memilih feature phone karena faktor harga, sementara 38,1% mempertimbangkan daya tahan baterai yang lebih lama sebagai keunggulan utama dibanding smartphone. Di pasar Amerika Serikat, misalnya, penggunaan feature phone masih didominasi oleh kelompok lansia sebesar 33,2%, serta pengguna yang menginginkan teknologi sederhana (minimal-tech users) sebesar 29,6%. Melansir Detik, sepanjang 2025, total pengiriman smartphone di Asia Tenggara mencapai 100 juta unit, turun tipis 1% secara tahunan (YoY) dibandingkan tahun sebelumnya. Cnbc melaporkan hal serupa. Globally, adults 16 and over spent an average of two hours and 20 minutes per day on social platforms by the end of 2024, down almost 10% since 2022, the report found. The decline was particularly pronounced among teens and 20-somethings. Jason Dorsey, president of the Center for Generational Kinetics, said the increased nastiness and divisiveness online, including from leaders and politicians, is driving young people away from social media as they seek out greater control of their lives. We're seeing that a group of Gen Z [and millennials] is choosing to leave social media entirely, and probably a larger group that's choosing just to limit social media as they regain more of what they're trying to find: balance and security and safety in their life, Dorsey said. Slashgear melaporkan hal serupa. Younger generations are likely experiencing a sense of anemoia for the early 2000s, a time they never knew, and the digital minimalism that came with that time. Gadgetreview melaporkan hal serupa. Join 150,000+ readers discovering the coolest gadgets, smart buying guides, and the tech news that actually matters. With over 25 years of experience, our editorial process is built on human expertise, ensuring that every article is reliable and trustworthy. Vertu melaporkan hal serupa. Most users report a phantom vibration period for the first 48 hours, followed by a significant sense of relief. Whether it's for the aesthetic of a pink flip phone or the deep peace of a notification-free afternoon, the Analog 2026 movement proves that sometimes, the smartest move you can make is to get a dumber phone. CNBC Indonesia melaporkan hal serupa. Laporan IDC bertajuk Worldwide Quarterly Mobile Phone Tracker mencatat pengiriman smartphone di Indonesia turun 14,3% secara tahunan pada 2023, dengan total hanya sekitar 35 juta unit. Pasar smartphone nasional tumbuh 15,5% secara tahunan (year-on-year/YoY) menjadi hampir 40 juta unit. Pertumbuhan ini terutama ditopang oleh segmen ultra low-end (di bawah Rp 1,6 juta), yang dipimpin oleh Transsion. Sementara itu, segmen kelas menengah (Rp 3,2 juta hingga Rp 9,8 juta) juga mencatat pertumbuhan kuat sebesar 24,9% YoY, dengan OPPO sebagai pemimpin pasar. Cnbc melaporkan hal serupa. Deloitte's consumer survey showed that almost a quarter of respondents who deleted social apps reported these apps had negatively impacted their mental health and consumed too much of their time.
Fakta Kunci
- 1"Saya pikir Anda bisa melihatnya dengan populasi Gen Z tertentu, mereka bosan dengan layar (smartphone)," kata Briones, dikutip dari CNBC International, Minggu (4/10/2026).
- 2Perusahaan diketahui memiliki merek ponsel sejuta umat Nokia yang banyak menjual ponsel awal tahun 2000-an lalu.
- 3Penjualan feature phone di AS sendiri telah melonjak mencapai puluhan ribu perbulannya pada 2022.
- 4IDC dalam laporan Worldwide Quaterly Mobile Phone Tracker menyebutkan pasar smartphone Indonesia menurun 14,3% pada 2023.
- 5Account manager Matt Richards, 23, deleted all his social media apps from his phone last year, and was surprised to find that his life changed for the better.
Sumber Berita
CNBC Indonesia
Data dihimpun dari sumber berita terpercaya dan disajikan untuk tujuan informasi. Kunjungi tautan sumber untuk laporan lengkap.